Petronella Posti, Scandinavia Manager for consultancy firm Solita, which helps companies to become more data driven.
Solita opened an office in Gothenburg at the beginning of the year. Why?
“We have operated in Stockholm since 2017 and quickly gained Assa Abloy and Scania as major customers. But we recognise a different kind of data maturity and interest in our services in Gothenburg. The dynamics here are different – there is much happening regarding data, cloud computing, and machine learning, and there are companies here with considerable expertise. We are a culture-driven company and cherish our values, so we don’t usually establish ourselves according to a specific strategy, but if we feel that it works in terms of our values then we go for it. This is probably our greatest success factor and we’ve been around for 23 years so it seems to be working.”
What did the process entail?
“We actually already had a customer in Gothenburg and initially used those contacts to build networks, to research the market, and to determine how our agile and autonomous way of working would fit into the consulting world here. We also came into contact with Business Region Göteborg through Business Tampere – our head office is in Tampere. They have truly been welcoming and proactive; they booked meetings and on the whole have shown to be just as dynamic as the rest of Gothenburg. And this is also another huge advantage that Gothenburg has: the size of the city is workable, which makes networking so much easier.”
What are your goals?
“Sweden is our most important growth market at present and we are aiming to have 25 employees in the Gothenburg office by the end of the year. At the moment we are situated on Avenyn boulevard, but we are looking on taking the next step shortly: Lindholmen is a real possibility but it’s proving difficult to find premises.”