“We were filled to the brim with visitors. On the opening night the arrangers made us turn off the lights to get people to leave the stand – and that’s a good sign.”
2017 marked the 20th year Gothenburg had taken part in Mipim, one of the world's biggest property shows. This year saw a collaborative effort involving 27 companies showcase the region and its offering of developments.
“The new plans for River City were a big drawcard for our visitors. The development is the largest in Scandinavia and it's right in the heart of a big city. It’s interesting for different types of actors and you really noticed that in the stand,” says Andreas Göthberg.
Over the four days of Mipim, Gothenburg arranged a programme with popular activities held both in and outside of region’s stand.
Some of the highlights included presentations of flagship projects River City and Drive Me* as well as a joint seminar on innovative urbanization by Sweden between Gothenburg, Stockholm and Malmö, attended by around 250 people.
International Matchmaking Day
In connection to Mipim, Business Region Göteborg has organised an International Matchmaking Day for actors within construction and urban development on 26 April. The focus is on future business opportunities in Gothenburg and the event will involve matchmaking foreign companies with local and regional developers.
“Foreign companies will play an important role in actualising our ambitious urban development plans,” says Andreas Göthberg.
*Drive Me is the world’s first large-scale autonomous driving pilot project, where 100 self-driving Volvo cars will drive on public roads in Gothenburg.