“China is an important market for companies in terms of exports. But we have also noticed that in recent years, many of the businesses establishing here are from China. That’s why it’s important that we take part in the expo and show what Gothenburg has to offer,” says Ulf Landin, head of international relations at Business Region Göteborg and project leader for the Shanghai trip.
Together with four colleagues and ten companies from the region, he is travelling to Shanghai for the expo, which takes place 5-10 November. At the expo the Ulf and his colleagues will man a joint Sweden stand, where partners include Business Sweden and several large companies, including the Volvo Group and Volvo Cars.
“In particular we will be talking about Gothenburg in terms of smart cities, and transport and logistics,” says Ulf Landin.
“There are a lot people who aren’t aware of what our region can offer. Therefore, we think it is very important that we go out and talk about the region and its opportunities, and the strong collaboration between the business community, universities, the city and our three science parks.”
Business Region Göteborg also has several speakers at a seminar arranged by the Swedish Embassy and the Consulate General of Sweden in Shanghai. Among other things, Ulf Landin will speak on the relations between Gothenburg and Shanghai; Andreas Göthberg, head of FDI, will talk about investment opportunities in the Gothenburg region; and Maria Strömberg, director of clusters and innovation, will talk about the region’s strong clusters and how the region works with developing innovation and testbeds.
“One of the other speakers is Gang Wei who will share his experience of establishing a company in Sweden. Wei was previously the deputy CEO at CEVT and is now responsible for Geely’s new innovation centre at Lindholmen in Gothenburg. Geely is also the owner of Volvo Cars,” says Ulf Lundin.