“Gothenburg-Doha is a sought-after route and the result of a long-term effort from many actors in the region who together work to improve connections to Gothenburg,” says Henrik Einarsson, director of business establishment and investment at Business Region Göteborg, who on 12 December awarded the key to Qatar Airways in connection to the airline’s first arrival at Göteborg Landvetter Airport.
The key to the heart of Gothenburg has previously been awarded to international companies including Volvo Cars, CEVT, HCL and L&T. The reasons have varied, in some cases, the establishments have had a major impact on the local labour market and in others, because they have played an important role in a particular value chain.
The direct service to Doha is considered to be of great benefit to West Sweden’s business community, which now gets improved connections to two fast-growing regions, Asia and Africa. From Doha, the airline offers flights to 150 destinations in these regions. The route also presents potential opportunities for West Sweden’s exporters in terms of moving goods.
“The new direct flights to Doha improve possibilities for trade significantly and will likely lead to a further increase in exports and business establishments in the Gothenburg region, as these meeting places are brought closer together. Face to face meetings are still extremely important for doing business,” says Henrik Einarsson.
Exports from West Sweden to Asia and Africa are worth SEK 47 billion annually, and they have risen by 60% since 2010. Both Asia and Africa are among Gothenburg’s fastest-growing export markets and account for nearly 20 per cent of the total exports. The single largest market is China, which has grown by 156% since 2010.
During 2018, nine new direct flight routes have started operating to and from Gothenburg’s international airport.
The key to the heart of Gothenburg is a symbolic gift, awarded annually by Business Region Göteborg.