Naoual Loiazizi, Policy Advisor, Sustainable City of Dordrecht
What are the reasons behind Dordrecht's success with a circular economy?
"Collaboration with companies and showing citizens that a circular economy benefits them and that their lives are improved by a circular economy. It's not only about the economy, it's also about people's health and welfare. Also, if there's a problem, then people need to feel that they're part of the problem if they're going to want to be a part of the solution. But to be honest, it will take many years for the circular economy concept to reach a larger audience. The government needs to ask citizens what they're already doing to gain an understanding of what's going on and what works. Companies need to work with sustainability without thinking solely about business; they need to realise that a greener image benefits their brand in the long term. But the most important thing is to set a good example as a government. Show citizens that you're committed to your goal, every step of the way."