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Volvo Group

Volvo Group’s future lies on classic ground

A green, open and inviting campus where many actors meet to create the future transport solutions. This is the idea behind Campus Lundby which will be Volvo’s global centre for development. The aim is to break ground in 2019.

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“Lundby has been characterised by innovation since day one. The first Volvo car that rolled out in 1927, how we developed trucks in the years since then, Nils Bohlin’s three-point seatbelt, Volvo Penta’s IPS-system – a lot of exciting things have happened through the years. Now, the Volvo Group’s global development will occur here at Campus Lundby, on classic industry ground,” says Emilia Cullborg, head of communication for Campus Lundby at Volvo Public Affairs. 

“I think one is proud to work at a place where it all began. That heritage is something we really highlight,” agrees Ola Hansson, project manager for Campus Lundby, at Volvo Group Real Estate.

Expertise from all over the world

Today around 4,500 Volvo employees work in the variegated factory area in Lundby. Architecturally it doesn’t match the modern facades of Lindholmen Science Park, located on the other side of the motorway. But when the Volvo Group has built its 400,000 square metre Campus Lundby, and moved in all of its Gothenburg based research, development and administration operations, the aim is that the new area will be an equally innovative melting pot as Lindholmen.

“We are investing in Campus Lundby as we, among other things, want to be a workplace that attracts talent workers from all over the world, not just from Gothenburg. And then the area needs to be attractive. That’s why we are opening up the area and investing in more green spaces and creating a blended urban environment where Volvo operations sit side by side with cafes, gyms, startups and other workplaces,” says Emilia Cullborg.

In the US they have long had this type of campus solution, but they are often located outside of the cities.

“It’s becoming less and less attractive to commute everyday by car. So, that the campus is in town, is important. It’s critical to work together and that you can get together and meet spontaneously,” says Ola Hansson.

“If you look at innovative companies like the Volvo Group, close proximity between various parts of the company is a very important factor for finding new solutions. It doesn’t work to sit in separate systems in separate parts of town. Therefore the co-location of our administration and development operations in Gothenburg is an important step forward,” adds Ola Hanson.

Innovation hub during 2018

The planned cable car system from Järntorget to Wieselgrensplatsen will connect Campus Lundby with both Lindholmen and the city. In addition, Volvo is looking into possibilities for creating more cyclist and pedestrian friendly ways to move between Campus Lundby and Lindholmen.

“We are also currently looking into our innovation hub which we will establish during 2018. Here, the aim is to gather our development sections within automation, connected vehicles and electromobility under the one roof. We also want to promote innovation throughout the company, and capture and create channels so that all employees feel that they can contribute with ideas and new solutions,” says Emilia Cullborg. 

At this stage the development is just a vision and up next is a consultation period at the city planning office where the public can provide feedback. 

“We plan on showing a 3D-model of the whole area which we would like to develop together, with information on the process. We have felt good support from politicians and have a good collaboration with the city and the planning office in particular. But we want to make the process as comprehensible as possible for all, be transparent and conduct a good dialogue,” says Emilia Cullborg.

Over a ten year period the number of Volvo employees in the area will increase from 4,500 to between 10,000 and 11,000.

“The development will occur in phases and we have already started developing parts of the area within the existing detailed plans, including the Volvo Group’s new headquarters which for the past year has been located at Campus Lundby. We look forward to having a finished Campus Lundby within 10 years,” says Ola Hansson.

Per Österström

“I don’t know if the outside world has really understood the enormity of the investment at Campus Lundby. The Volvo Group is gathering all of its operations in Gothenburg to the Lundby area in a campus-like environment about the size of Gothenburg’s inner city, designed for innovation collaborations between companies, the business community and public actors. It will become an internationally known hub that’s attractive and open for those who want to be inspired and work with future innovations for sustainable transport like everything from the vehicles for future movement of people and goods, to the control towers for movement, the automated mobility platforms and the new services that are going to integrate with mobility,” says Per Österström, Group Manager Transport and Automotive at Business Region Göteborg.

“When the area is physically connected, first with the cable car system and later with an expansion towards the stretch with Karlastaden, Lindholmen, Lindholmen Science Park and the 350 companies that operate there today, then things will really happen. Add to that Geely’s innovation centre and the Swedish government and industry’s new electromobility lab, the MobilityXlab and Ericsson’s investment in 5G in the area, and it lays the foundation for one of the world’s most R&D intensive areas within future mobility. It’s incredibly exciting,” adds Per Österström.

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