For this year’s event, Business Region Göteborg has stepped up its efforts to showcase the region and its companies. Among other things it has co-arranged an investment seminar, a large matchmaking event, delegation visits and networking activities, as well as an exhibition stand. Iris Öhrn, life science and healthcare investment advisor at Business Region Göteborg, is part of the team participating in Vitalis.
Why is digital health and healthtech gaining so much interest from companies and investors?
“Changing demographics are demanding healthcare reforms. We are talking about rising healthcare costs, an ageing population, increasing chronic conditions, a growing middle class in developing countries and an increase in lifestyle diseases such as obesity and diabetes,” explains Iris Öhrn.
“Furthermore, patient expectations in combination with a global shortage of clinicians and caregivers has fuelled what we all call the new healthcare revolution. Digital technologies are giving patients, providers, payers, and life science companies new tools as never before.”
“A clear sign is the fact that venture capital funding in the global healthcare tech sector is climbing and shows no signs of slowing. In a few years, we will see a healthcare industry that is predictive, preventive, participatory and personalised.”