Cultural and creative industries

Music, design and advertising from the Gothenburg region are successful throughout the world. The Gothenburg region is a place where ideas can evolve into interesting projects and successful companies. Business Region Göteborg provides you with knowledge and contacts and opens doors to collaboration.
Cultural and creative industries

How we can help you as a creator

Business Region Göteborg is your source for information on clusters for cultural and creative industries in Western Sweden, where to meet and where to turn to for advice on different issues. We mediate contacts and create meeting places. We help you when you want to increase your collaboration with large and small companies, universities, the public sector and other industries. Here or internationally.

We want the Gothenburg region to be an attractive place in which to do business and we want to make it easy for you to meet other players both inside and outside your industry. We create different meeting places and forums, such as ADA, Brewhouse and Saltet på Ringön. We arrange round table discussions to find out exactly what you need in your area.


ADA, Association for Design and Advertising, is a meeting place for creative industries in Gothenburg and Western Sweden. ADA works for favourable development and increased profitability in the creative industries. ADA has a well-established network, with seminars, Pecha Kucha meetings, newsletters and a website with local industry news that acts as a virtual meeting place. Don’t miss our calendar, which will keep you up to date on what is happening in the industry! ADA wants to create more momentum for the industry.
Read more about ADA > 


Brewhouse is an innovative centre with a focus on cultural and creative industries. The concept encompasses some 70 companies, business incubators, modern studios and a larger experimental event and concert arena. Brewhouse was founded following requests from the industry and Business Region Göteborg was appointed to make the meeting place a reality. Physically speaking, you will find Brewhouse in Gårda, a stone’s throw from Valhallabadet.
Read more about Brewhouse > 

Saltet på Ringön

Gothenburg has a borderland between establishment and subculture that has its very own tone. Collectively, creatively and genuinely. The music scene is just one example. Saltet på Ringön is about stimulating creative activity in the borderland between subculture and established culture. Run by Business Region Göteborg, Saltet på Ringön is one of Gothenburg’s jubilee initiatives for the city’s 400-year anniversary.

Read more about Saltet på Ringön här:  

Film in focus 

Gothenburg is focusing heavily on film by increasing its financial investments. The city already offers favourable conditions for the film industry. A few examples are access to expertise in game development and visualisation, experience from both advertising and feature film production, and the Gothenburg Studios film production complex covering 10,000 square metres.

Business Region Göteborg has an active role in the film initiative. We have, for instance, the City of Gothenburg's film coordinator who can help those who wish to film in Gothenburg with advice and point them in the right direction as regards permit processes. As an example, we help make the city more accessible for TV, feature film and advertising productions.
Here you can find more information about the City of Gothenburg's film coordinator >

A creative and tolerant hotbed

Creativity and entrepreneurial spirit have put Gothenburg on the map. Companies such as Nudie Jeans and Velour create attention-grabbing fashion, advertising agencies such as Forsman & Bodenfors win international prizes one after another and "the Gothenburg sound" is a well-known phenomenon among hard rock and metal fans.

The Gothenburg region offers a favourable environment for culture and innovation. Education programmes span a number of creative fields, including architecture, photography, film and design. There's also a market for industrial design among both the major industrial companies and their subcontracted technology consultants.

Why cultural and creative industries are important

Cultural and creative industries are gaining in importance as the more conventional manufacturing industry undergoes transformation. Nationally, the creative industries exhibit an annual growth rate in excess of five percent and currently comprise just over three percent of Sweden's gross domestic product.

Game developers, designers and other creators are part of a future sector. International references show that investments in culture and design development pay off. They create growth and strengthen the appeal of a region. An overarching objective for Business Region Göteborg is to make the region attractive to actors in cultural and creative industries.


Did you know that…
… more than 6,300 people are employed in cultural and creative industries in the Gothenburg region?
… Electronic Arts' Ghost Games studio, which developed Need for Speed Rivals, is located in Gothenburg?
… Forsman & Bodenfors, which has been named the world’s best advertising agency, is based in Gothenburg?
… some 40 companies in the film industry work out of Gothenburg Studios, which boasts more than 10,000 square metres of floor space?
… nearby Borås has advanced research in Smart Textiles, a textile college and extensive industry experience as Sweden's mail order centre – and is now a hub for Sweden's largest online stores for fashion and footwear?
… Gothenburg is home to some of Sweden’s fashion companies, including Lindex, KappAhl and Nudie?
… each year a design prize worth one million Swedish kronor is awarded at the Röhsska Museum in Gothenburg? It's the Torsten and Wanja Söderberg Prize, which aims to promote arts, crafts and design in the Nordic region.


Creative & Cultural Industries
Business Region Göteborg is working with a number of prioritised industries. Creative & Cultural Industries is one of these. Creative & Cultural Industries comprises 15 industries that have been defined by the Swedish Agency for Economic and Regional Growth: Architecture, Design, Carpentry and Crafts, Media (New) and Marketing Communication, Video Games, Fashion, Film, Photography, Art, Literature, Music, Performing Arts, Catering, Experience-based Learning and Cultural Heritage.


To get in touch with ADA, please contact Rasmus Heyman. If you are interested in Brewhouse, contact Anna Svensdotter Dimle, and for Saltet på Ringön, Matilda Lindvall is the person to get in touch with. All contact details can be found on the left.

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